Genoa Color Technologies today announced Pixcale technology to address the twin challenge of delivering longer battery life and vivid TV-quality color on high-resolution mobile phone displays. The company’s customized implementation of its patented multi-primary technology lets mobile handset makers reduce the power consumed in phone displays by 40% while providing improved image appearance, incurring virtually no increase in cost. Genoa’s multi-primary technology, while new to the smartphone market, is already fully developed, proven, and implemented in digital projectors, and in numerous LCD TV panels.“A steady increase in screen size and resolution, phone features, and mobile applications has placed progressively greater

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