Building on the phenomenal success of BEHR Premium Plus UltraŽ paint and primer in one and to further enhance the updated Web site launched last spring, BEHR Paints is excited to announce the addition of the new Premium Plus Ultra Virtual Color Center along with a new and improved BEHR Color Samples program.For the first time on behr.com, customers can preview designer colors exclusive to Premium Plus Ultra. Modeled after the in-store color center, the new online Premium Plus Ultra Color Center provides a way for customers to interact with Ultra color swatches, magazines and mood cards from the convenience

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