CHICAGO, IL -- (Marketwire) -- 04/14/10 -- For the first time, consumers can easily access additive, allergen, ingredient and nutrient properties of any food product in-store by scanning food label barcodes with an innovative iPhone application from FoodEssentials.Consumers can use the FoodEssentials Scanner to customize their food label view to focus on particular ingredients, food intolerances, or dietary needs and then compare products side-by-side to help them to choose the best products for their family's needs. While food labeling is under increased scrutiny -- including Michelle Obama's push to improve labeling and the FDA's recent Health and Diet Survey

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