The recent global economic slowdown had been the worst ever crisis to have hit the global economy since the Great Depression of 1930´s. Almost all the industries & markets, especially in the western hemisphere, were significantly affected & impacted by the downturn. The European market for trucks was no exception to the power of the crisis which had global dimension, impact & ramifications The Western European market for trucks almost halved in terms of demand in the year 2009 plummeting to 168,000 vehicles in 2009 as against 330,000 vehicles in 2008. The North American market too went through the carnage

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