CHALLENGE:
“My customers are extremely talented professional artists and they’re perfectionists; Edition One Studios requires an intuitive workflow solution that creates perfect professional photo prints.”—Ben Zlotkin, Owner, Edition One Studios
Edition One Studios, located in Berkeley, Calif., provides custom photo books for professional photographers, art education organizations and professional artists, a growing market with needs that are not met by traditional printing and binding services. The firm offers in-house imaging, layout, printing, case-making and binding capabilities for their clients, who demand much greater flexibility and color quality offered by online, template-based photo book makers. Clients benefit from Edition One Studio’s photographic and color expertise, and commitment to quality materials and production.

Ben Zlotkin founded Edition One Studios based on a need of his own. At the completion of his Masters of Fine Arts degree in Photography, Zlotkin wanted to showcase his photography in book form. He wanted the printed images to match his vision for every photo, and he wasn’t happy with the book making options available. He knew that his visual arts colleagues must be experiencing the same dissatisfaction and decided to create a business to address the market’s need. Focusing on a particular niche, Edition One Studios would take advantage of the growing photo book market, which research analyst firm InfoTrends reports increased by 166 percent in 2007.

Among his first steps was determining what technology solutions would deliver the high quality photo output required for his demanding targetmarket. He is a Mac devotee and projected that the vast majority of his clients would be, too. With whatever digital output device he chose, he required an intuitive, Mac-based color management and color quality assurance workflow to ensure the highest quality production.

EFI is an important business partner for Zlotkin, helping to establish and maintain Edition One Studios’ stellar reputation among professional photographers. Zlotkin chose Splash, the unique Mac OS X-based workflow solution, and then its availability on the Xerox digital printer drove his choice of engine. Zlotkin and his staff, all artists, photographers and writers themselves, achieve high color management and color quality levels using Splash’s expert color management tools in a familiar Mac interface. Edition One Studios has deployed Splash from the very start of the business, and has integrated the award-winning EFI Color Profiler Suite profiling solution. With an intuitive interface, seamless integration into Edition One Studios’ operations, and extensive functionality, Color Profiler Suite ensures total color quality control in the firm’s photo printing workflow.

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