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Aspiro Music: New Scandinavian Music Streaming Survey by Aspiro Shows Youth Are Most
(PR-inside.com) In Scandinavia, music streaming has already become mainstream, and revenues are increasing at a brisk pace. New research reveals willingness to pay for such a service is at its peak amongst the future generation. Half of those under 30 have also disposed of their CD-collection, and stopped downloading illegally. The figures derive from a survey conducted by Norstat on behalf of Aspiro Music,*in Norway, Denmark and Sweden. In the young population, almost half of the Scandinavian respondents listened to music through streaming during last week. Swedes are on top of the charts, closely followed by Norway and with Denmark somewhat behind. Among young ..
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