They could really learn from the Kitchen Aid model. Their stand mixers with the bowls have been very similar since 1919. They pride themselves on the fact that a mixer from 1919 or from 2010 can all use the same attachments. I can attest to their worldwide reliability. I have one in my kitchen that was my grandmothers...it's older than me and still whips up cake, cookie dough, and frosting like it was new out of the box.
Now I know a mixer and a copier are very different, but the make it to break it philosophy needs to change. They should get one awesome design down and keep it and make it extremely reliable. Oh, but that will put the technicians out of business you say. Well I doubt it. There will still be maintenance, installs, deinstalls, upgrades, etc. Perhaps it will make our jobs easier. And if it means less technicians required, oh well, there's plenty of other fun things out there to do and at least we won't be fixing garbage.
Who knows, if people started getting real brand loyalty b/c of awesome quality, that might actually ensure more work for us and we won't have to work as hard trying to sell crappy crap to a customer. I found it interesting that all the women who have kitchen aid mixers typically end up buying one for their children, and so on and so on...it's like free marketing and easy sales...
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