The main thing is that you need to use Memory Card Explorer to write the .bin file to the memory card. I don't know if it will run on Windows 7 as I have only used it on XP. If you have a laptop with a PCMCIA I slots or a desktop/tower with a PCI PCMCIA card board, you could try running it in XP compatible mode.
Ricoh site for software:
MCERICOH Home
You might also try Memory Card Explorer by Elan:
Memory Card Explorer - Elan Digital Systems Ltd. Software Informer.. It shows a later version number so might run on Windows 7, again if you have a compatible PCMCIA card slot.
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