Research and Markets: Breaking the Model: Will Chinese Consumers Force Printer OEMs t

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    • Jan 2009
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    Research and Markets: Breaking the Model: Will Chinese Consumers Force Printer OEMs t

    (PR-inside.com) Research and Markets (http://www.researchandmarkets.com/re...king_the_model) has announced the addition of the 'Breaking the Model: Will Chinese Consumers Force Printer OEMs to Give Up Their Razors and Blades' report to their offering. Epson has quietly launched a new consumer printer marketing strategy in China that could have explosive ramifications for the rest of the printer market. For more than a decade, the printer industry has counted on a lucrative combination of low-cost hardware that draws in buyers and high-priced supplies that deliver some of the best margins of any business. But cost-conscious Chinese consumers don't like paying high prices for ..

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