Winter Garden, FL (June 18, 2025) — AgentDealer and Pontrelli Marketing are happy to announce the creation of a new program, Sales Process Marketing Enablement (SPME), designed to help dealers develop and align their sales and marketing processes. In the business world, marketing and sales often get treated like separate entities — marketing attracts the leads, and sales close the deals. But in reality, these two functions are deeply intertwined. A strong, well-defined sales process doesn’t just help your sales team win more business — it directly impacts the effectiveness and return on investment (ROI) of your marketingefforts. Marketing’s job is to generate awareness, attract leads, and drive interest in your product or service. But without a solid sales process to receive, nurture, and convert those leads, even the best campaigns will fall flat. With AgentDealer’s and Pontrelli Marketing’s SPME program, dealers can learn how to refine their sales processes and create a data-driven marketing engine for better outcomes and strategic growth. Dealers will receive actionable tools and insights via a series of interactive consulting sessions that can be immediately implemented within their organizations. Marketing success doesn’t stop at lead generation — it’s defined by how many leads become customers. A strong sales process is the bridge between interest and action. By building a consistent, measurable, and collaborative process, marketing becomes more than noise — it becomes a growth engine. Note: SPME requires AgentDealer and the installation and implementation of either HubSpot, Evolved Office, or Campaign Monitor. ### About Pontrelli MarketingPontrelli Marketing is a marketing agency dedicated to creating a customer-centric culture through a proven CRM marketing and customer segmentation process within the office technology channel. They help dealers align sales and marketing processes through a target marketing campaign process which will guarantee sales results. About AgentDealerAgentDealer is a custom, cloud-based CRM designed specifically for the office technology industry. Built on the Salesforce platform, AgentDealer is scalable and secure, and its real mobile app enables teams to work from anywhere. Since 2010, the AgentDealer CRM has helped dealers across the country drive productivity and profitability via its easy-to-use interface, custom tools, and integrations.
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