Kodak Exposes: U.S. Consumers Overspent $5.0 Billion on Inkjet Printing in 2008

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    • Jan 2009
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    Kodak Exposes: U.S. Consumers Overspent $5.0 Billion on Inkjet Printing in 2008

    (PR-inside.com) Eastman Kodak Company (NYSE:EK) today announced the launch of a global marketing campaign : http://cts.businesswire.com/ct/CT?id=smartlink and url=http%3A%2F%2Fwww.kodak.com%2FUS%2Fen%2Fcorp%2F inkjet%2Fmmr%2F and esheet=5928335 and lan=en_US and anchor=global+marketing+campaign and index=1 to support its revolutionary line of all-in-one inkjet printers : http://cts.businesswire.com/ct/CT?id=smartlink and url=http%3A%2F%2Fprinters.kodak.com%2F and esheet=5928335 and lan=en_US and anchor=all-in-one+inkjet+printers and index=2 . Kodak?s ?Print and Prosper? campaign boldly exposes the issue of high-priced ink and how U.S. consumers overpaid for inkjet printer ink ? to the tune of $5.0 billion in 2008 alone. * Kodak first introduced its consumer inkjet line in 2007 and reinvented the consumer inkjet printer industry with a new business model ? outstanding image quality, superior image permanence and significant savings on the price of ink. Consumers worldwide ..

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