ATLANTA, GA -- (Marketwire) -- 08/18/09 -- Scanco and The Spectrum Services Group teamed up to present and market a lead generation campaign focused on a Scanco barcoding webinar. The result was an impressive 16.9% response rate generating 59 potential leads. "This campaign, conducted for an Atlanta-based MAS 200 and MAS 500 VAR, was the continuation of an ongoing lead generation effort targeting the distribution industry," stated Kimberly Clark, Managing Director for The Spectrum Services Group. "The response rate for the barcoding webinar is particularly exciting considering that it was conducted in the summer months during a down economy and
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