Here is a typical printing quote scenario. You need printing done - (usually by yesterday). You call in 3 or 4 printing companies and ask them to quote on your project. You get back 6 to 10 quotes based on different quantities and you are thrilled! Why? Because the difference between printing quotes can range in the thousands of dollars. You select the lowest printing quote from a printer you probably know nothing about and anxiously await delivery. Hopefully, all will go well and everything is printed exactly as you imagined. Still, however, is the nagging question: "Why is there such
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