LOS ANGELES, CA -- (Marketwire) -- 09/15/10 -- eSalon.com is changing the way women color their hair. Its revolutionary new service allows people who color their hair at home to achieve salon-like results without the expense of visiting the salon. Priced at only $22 per custom coloring application, it's hard to resist making the switch.eSalon delivers professional-grade hair dyes and custom formulations previously available only at salons. Unlike the limited one-size-fits-all color options offered by traditional at-home hair colors, eSalon custom blends every order individually and includes personalized application instructions that meet the needs of each individual.