(PR-inside.com) PALO ALTO, CA -- (Marketwire) -- 12/19/11 -- HP (NYSE: HPQ) and Hearst Magazines today announced the publishing company's first venture in fully personalized advertising content in a magazine, representing a new approach to creating more effective and measurable marketing campaigns.Developed exclusively for Hearst, the high-volume marketing campaign used HP digital printing technology and was managed by Strategic Content Imaging Inc. : http://ctt.marketwire.com/?release=8...ciimage.com%2f Launched as part of the November issue of Popular Mechanics, the campaign included:Personalized "onserts" produced on HP digital presses advertising HP consumer inkjet printers. The onserts featured full-color name and address variable-data imaging with ..
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