Konica Minolta's Brand Movie "Made from ORIGAMI -- The Shape of Motivation" Now Avail

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    • Jan 2009
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    Konica Minolta's Brand Movie "Made from ORIGAMI -- The Shape of Motivation" Now Avail

    TOKYO, Jan. 31, 2014 /PRNewswire/ -- Konica Minolta, Inc. has produced a Web drama, "Made from ORIGAMI -- The Shape of Motivation," in which its multifunction printer gives shape to the ideas of clients through "origami," or the traditional Japanese art of paper folding. The drama will be put on YouTube ( ).
    The drama is a brand movie featuring Konica Minolta's information equipment business, which offers multifunction machines/printers, software/peripheral equipment and solution services. It is part of the firm's project designed to embody its corporate message, "Giving Shape to Ideas."
    In the Japanese market, Konica Minolta produced through the end of 2013 a "Konica Minolta Man" series, comprising three movies in which its multifunction printers take on human characters, to promote its brand name and to convey its message that it hopes to be of service to clients through "products" and "solutions." The series has recorded a total of more than 800,000 viewings on its YouTube channel. It is still very popular.



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    Konica Minolta




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