How Lexmark is Helping Companies Print Less, and Growing Its Business in the Process

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    How Lexmark is Helping Companies Print Less, and Growing Its Business in the Process

    By*Lyndsey Gilpin*March 6, 2014
    Think about how many times you've started printing a document and realized there was a mistake. You try to cancel it, but pages are already spewing out the printer. Or another common situation: you don't want all those excess pages with photos, ads, and hyperlinks. You leave it in the printer bed. On a good day, someone puts the paper in the recycling bin. The majority of the time, however, the pages are tossed in the trash, only to pile up in a landfill unnecessarily.*
    One in six pages of printed paper is never picked up, and in the entire lifetime of a printer, up to 80 percent of the machine's carbon impact comes from the amount of pages printed.
    Several years ago,*Lexmark*saw this enormous discrepancy in the printing industry, and decided to act on it. Customers were getting a lot more conscious about how much they were printing, while Lexmark and other printer companies focused all their marketing around helping businesses print more.



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