Originally Posted by
BillyCarpenter
Let me ask you an honest question and be 100% totally honest with me. When you see someone for the first time have you ever judged them right away based on their appearance?
I do it all the time. If a person is dressed like a bum, I assume the person is a bum. If a person is dressed like a doctor, I assume he's a doctor. Stay with me, I'm gonna attempt to make a point.
Let's say you're trying to sell a color copier for $10,000 on a 60-month lease. And lets say that you're competing with another company and they want to do a side-by-side demo for one week. You pull up in an old trunk with a trailer and the other company pulls up in a nice delivery truck.
Do you think it's gonna make any difference in the customer's eyes? Think about it.
This company is gonna be potentially tied to you for 5 years...the length of the lease. But by looking at your vehicle, the customer wonders if you'll still be in business a month from now. Keep in mind that they they just met you a few days ago. They know nothing about you or your company.
Food for thought.
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