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  1. #31
    Service Manager 2,500+ Posts
    Are you a copier tech who started his or her own business?

    BillyCarpenter's Avatar
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    Long Beach, Mississippi
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    Re: Are you a copier tech who started his or her own business?

    Quote Originally Posted by adecanmin View Post
    My car is in rough shape. My trailer is in rough shape. I dress well no Polo shirts, not to impress but to look professional and as a sign of respect when I'm in someone's office. Frankly I don't give a dam about the rest. For me it's about the end result. I'll sell them a good machine for a good price and I keep it running. I had one former customer who was flashy. Drove an S class Mercedes. I sold him 5 copiers. I was the best decision he made as far as saving his company money. He talked a good line on how he was going to expand the company. He opened an office in a different state and wanted to fly me there to do a service call on a machine I did not sell him . I politely declined. He eventually got the boot for wasting the companies money. I still work on those copiers minus him and his cronies.



    Let me ask you an honest question and be 100% totally honest with me. When you see someone for the first time have you ever judged them right away based on their appearance?

    I do it all the time. If a person is dressed like a bum, I assume the person is a bum. If a person is dressed like a doctor, I assume he's a doctor. Stay with me, I'm gonna attempt to make a point.


    Let's say you're trying to sell a color copier for $10,000 on a 60-month lease. And lets say that you're competing with another company and they want to do a side-by-side demo for one week. You pull up in an old trunk with a trailer and the other company pulls up in a nice delivery truck.

    Do you think it's gonna make any difference in the customer's eyes? Think about it.

    This company is gonna be potentially tied to you for 5 years...the length of the lease. But by looking at your vehicle, the customer wonders if you'll still be in business a month from now. Keep in mind that they they just met you a few days ago. They know nothing about you or your company.


    Food for thought.

  2. #32
    Senior Tech 100+ Posts
    Are you a copier tech who started his or her own business?


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    Re: Are you a copier tech who started his or her own business?

    Quote Originally Posted by BillyCarpenter View Post
    Let me ask you an honest question and be 100% totally honest with me. When you see someone for the first time have you ever judged them right away based on their appearance?

    I do it all the time. If a person is dressed like a bum, I assume the person is a bum. If a person is dressed like a doctor, I assume he's a doctor. Stay with me, I'm gonna attempt to make a point.


    Let's say you're trying to sell a color copier for $10,000 on a 60-month lease. And lets say that you're competing with another company and they want to do a side-by-side demo for one week. You pull up in an old trunk with a trailer and the other company pulls up in a nice delivery truck.

    Do you think it's gonna make any difference in the customer's eyes? Think about it.

    This company is gonna be potentially tied to you for 5 years...the length of the lease. But by looking at your vehicle, the customer wonders if you'll still be in business a month from now. Keep in mind that they they just met you a few days ago. They know nothing about you or your company.


    Food for thought.
    Good points. I guess I deal with a different client base. Working in a smaller town most people around here dress very casually. Usually the only people who dress up are lawyers and copier salesman. I sell used stuff so a $10,000 dollar copier is not something I deal with.

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