It all comes down to building a relationship with either the onsite IT, or showing a better value to the customer than their current provider. We've had instances where we've been able to resolve issues customers have had for months that their provider at the time was baffled by.
We've also been diligent about sending notification emails to all of our customers about things like upcoming end of life dates, or major issues with equipment they have, and even send these to our MFP only customers. Again, it's information their providers aren't giving them that often makes the decision makers believe that we have a better grasp on things.
We also make sure to collect a lot of information anytime we're going to be connecting anything into a customer network so we have hard data that we can use to try and target customers a little better as well.
Sent from my BlackBerry using Tapatalk
Bookmarks