Office Depot rewards 'mobile abstinence' among college students

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  • RSS Robot
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    • Jan 2009
    • 2595

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    Office Depot rewards 'mobile abstinence' among college students

    Taking a lesson from B.F. Skinner, Office Depot is taking steps to reward college students for refraining from using their phones at the most critical time of the day - during class. College students are so obsessed, and thus distracted, by their phones that 33% said they checked their device a minimum of 10 times a day, according to a study conducted by the College of Journalism and Mass Communications at the University of Nebraska-Lincoln Eager to change the trend, Office Depot launched Pocket Points, which ironically, is an app that rewards students for ignoring their phones during class.


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