Maker of Sharpies Drew the Line on Store Promotions - and Paid in Lost Sales

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    • Jan 2009
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    Maker of Sharpies Drew the Line on Store Promotions - and Paid in Lost Sales

    A fight broke out in the aisles of office-supply stores last year, costing the maker of Sharpie markers and Paper Mate pens millions of dollars in lost sales. The battle began when Newell Brands Inc. sporadically stopped shipping the markers and other writing utensils to Office Depot Inc., because it believed the retailer wasn't spending what the two had agreed on for showcasing and marketing Sharpies and other Newell products, according to people familiar with the situation.


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