Kodak Tries to Curb Frustrations Over Printer-Ink Costs (Poynter Institute)

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    • Jan 2009
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    Kodak Tries to Curb Frustrations Over Printer-Ink Costs (Poynter Institute)

    Hoping to tap into the public's frustration over the cost of using ink-jet printers , Kodak decided two years ago to sell ink at half the price of its competitors. Now, the company is saying how much customers would have saved had they switched to Kodak.

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