This report brings to forefront an overview & coordinates of the strategic orientation, focus & outlook of Scania AB amidst an industry landscape that has almost completely changed since the onset of global economic slowdown towards the late 2008. The Western European trucks market almost halved in 2009 as compared to pre-recession demand levels while the North American market too went through the carnage. The emerging markets on the other hand maintained their growth trajectory & remained more or less insulated to the conditions prevailing in other parts of the world primarily on account of strong domestic demand. Against this backdrop;
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