INTRODUCTIONThe Internet is changing every day, and users are the driving force behind that change. From news to entertainment, technology to new ways of networking, web sites and new ideas are all competing for user clicks. Getting to the core of that change and understanding why it is happening, what its short term and long term effects are, and how to predict future change, is the most important role of Search Engine Optimization (SEO). Without SEO, your web site is not fulfilling its real potential.
Unlocking the Power of SEO: Driving Traffic through Value-Driven Content
Search Engine Optimization is the process of allowing your web site to reach its potential to both current and new users. This means that no web site can stand by itself and expect to thrive in an increasingly connected business structure that stresses links, partnerships and strong active networking. Hyperlinks are the key to SEO and staying ahead of the trend. As important elements to users shift over time, links to your web site allow them to return to your site, keeping it relevant and in the limelight.
While links may keep your site relevant, content is what keeps your site fresh and is the foundation for generating more links. Links are an important piece of being vital to the community your web site is a part of online. Content that is not only informative and useful to users about your subject area, but that also provides unique value, is what differentiates your web site from competitors and from "Black Hat" sites or "Gateway" sites that depend on keywords to lure in web traffic.
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