New Winning Strategies in InsuranceIntegrated communications is a key lever for success in the insurance industry. The management of all forms of communications content and information is increasingly being viewed as a strategic business issue.
In fact, recent research indicates that insurers are investing in communications and content management to help drive top line growth*. The scope of what must be integrated continues to expand well beyond paper, and includes electronic and telephone-based content being exchanged through a variety of channels. Obviously, it is still important to run efficient operations and stay compliant, but there is a new level of appreciation for how the quality, availability, accuracy, and completeness of information can significantly impact relationships with customers, prospects, agents and brokers, and third party partners. It goes beyond documents and forms. Fully integrated communications encompasses all types of interactions that an insurance company has with others, especially the customer.
Customers and others expect personalized service delivered in a customized approach with tailored information. The standards for competing have changed and continue to change. Integrated communications is a major factor for building long-term strategic strength. The changing landscape of communications and customer expectations threatens some insurers – but creates new ways to win for those willing and able to grasp the opportunities, with greater rewards for those that act now.
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