Graph Expo 2014, HP announced its collaboration with*Koenig & Bauer Group (KBA)*to develop new roll-to-roll inkjet solutions for the high-volume corrugated packaging market. The co-developed solutions will be marketed under the HP brand and will help packaging converters increase productivity, scalability and versatility.
With an addressable market of $2.5 billion(1), the corrugated package printing industry is steadily increasing worldwide due to brand globalization, population growth and a resurging economy. In parallel, trends such as stock keeping unit (SKU) proliferation, micro-segmentation and shorter product lifecycles are driving demand for the shorter run lengths enabled by digital print.
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With an addressable market of $2.5 billion(1), the corrugated package printing industry is steadily increasing worldwide due to brand globalization, population growth and a resurging economy. In parallel, trends such as stock keeping unit (SKU) proliferation, micro-segmentation and shorter product lifecycles are driving demand for the shorter run lengths enabled by digital print.
Tags:
HP
More...