Lexmark Announces Rebranding, Unveils New Logo

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    • Jan 2009
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    Lexmark Announces Rebranding, Unveils New Logo

    A new logo and brand that emphasizes Lexmark's continued evolution into a business information services powerhouse will be unveiled Tuesday.
    The company's Perceptive Software division will switch to the Lexmark name, although its products will remain under the Perceptive banner. The move brings all of Lexmark's recent worldwide acquisitions of business information and software companies under the company's name.



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