Amy Armstrong, a 19-year vet of Interpublic agencies and a strong advocate of advanced analytics -- especially real-time attribution and programmatic media-buying -- has been named president of ID Media, a unit of Interpublic's Mediabrands division. Armstrong -- who has been based in ID's Los Angeles office, where she most recently served as executive vice president and managing director -- effectively succeeds Lynn Fantom, who retires June 1. Fantom, who has served as chairman-CEO of the agency since its inception in 2002, will remain chairman emeritus through March 2016 as part of the transition.
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