New Market Report: FLEX Equipos de Descanso SA in Home and Garden (Spain)

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    • Jan 2009
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    New Market Report: FLEX Equipos de Descanso SA in Home and Garden (Spain)

    (PR-inside.com) It is not expected that FLEX will change its current strategy. Following the acquisition of the US brand ES Kluft, which allowed FLEX to enter the US market, the company will continue to expand its premium brand Vi-Spring and consolidate its position within the luxury segment, not only in the US but also in Europe and Asia. In Spain, the company will continue to support the performance of its leading brand, Flex, via the launch of campaigns such as "Renueva tu colchon, renueva tu pasion" (Renew...Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction ..

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