UGC for SMEs - Yay or Nay?

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  • Shian
    Junior Member
    • Jun 2025
    • 2
    #1

    UGC for SMEs - Yay or Nay?

    I'm trying to explore new ways to boost our online presence and build trust with our audience. I've been reading a lot about User-Generated Content (UGC) – things like customer reviews, photos, videos of people using your product, testimonials, etc.

    It sounds promising, especially for smaller businesses with limited marketing budgets. But I'm curious:
    • Has anyone here successfully implemented a UGC strategy for their SME?
    Tags: None
    • Galadriel Gala
      Junior Member
      • Jan 2025
      • 2
      #2
      Absolutely! We started using a ugc for sme social media​ strategy last year, and it's been a game-changer. Encouraging customers to share photos and reviews gave our brand a more authentic feel and helped build trust with new visitors. It’s budget-friendly and creates a real connection with your audience. We even repost user content (with permission) on social media and our site, which boosts engagement. Just make it easy for customers to share—offer a hashtag or small incentive. Definitely worth exploring, especially if you’re looking to grow organically without a big ad budget!
      ​

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