Starting a copier dealership - words of wisdom

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  • NPS
    Junior Member

    Site Contributor
    • Aug 2014
    • 8
    #1

    Starting a copier dealership - words of wisdom

    Please add your words of wisdom.

    My contribution. Knock on as many doors as you can locally, great for building relationships and getting an insight of a clients business needs.
    Check the obvious then RTFM!
    Tags: None
    • blackcat4866
      Master Of The Obvious

      Site Contributor
      10,000+ Posts
      • Jul 2007
      • 22996
      #2
      Re: Starting a copier dealership - words of wisdom

      Make a profit on your sales and service.

      That sounds obvious ... but you would be surprised how many machines are sold at a loss, or serviced at a loss. I remember watching a sales video in which the presenter stated that 5% of you customers provide 75% of your profit. Spend extra time on those 5%. You need them. If you have to neglect a customer, it should be one that your losing money on.

      Some of the money losing business is beyond your control. Perhaps the salesman promised an option that never got ordered or priced out. Or perhaps your enduser unexpectedly uses a glossy media requiring daily cleanings to keep the machine operating. Or perhaps your customer does 300% fill on all his color images. But after a while you know the questions to ask, and anticipate those things. =^..^=
      If you'd like a serious answer to your request:
      1) demonstrate that you've read the manual
      2) demonstrate that you made some attempt to fix it.
      3) if you're going to ask about jams include the jam code.
      4) if you're going to ask about an error code include the error code.
      5) You are the person onsite. Only you can make observations.

      blackcat: Master Of The Obvious =^..^=

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