Xerox's acquisition of Lexmark

[SalesServiceGuy]

I am told that effective immediately, all Lexmark employees are now Xerox employees.

For many, Lexmark's operating style has been slow and stalled. Now with Xerox, it is rush, rush and get things done.

Has Xerox approached your Lexmark BSD dealership yet to convert to a Xerox dealer?

I am told Xerox is taking an agressive approach to any Fujii dealer and saying you cannot be both. Any feedback on that? Is Xerox pushing back on any other brands a dealer might represent?

Xerox has been relabelling Lexmark A4 product for a few years now. Does Xerox now intend to market Lexmark A3 product?

Does Xerox intend to keep the Lexmark brand name alive?



Thanks,

[dalewb74]

we are a dealership, im a tech. as far as i know, i haven't heard of any changes other than ownership. i think it is still to early...

[SalesServiceGuy]

.... also does the new Lexmark A3 product ship with toner in the box? If so, are the toners 100% full or are they starter toners?

[SalesServiceGuy]

.... also does the new Lexmark A3 product ship with toner in the box? If so, are the toners 100% full or are they starter toners?

The latest Lexmark 9 Series ships with a 15k black and 12k CMY toners plus CMYK developers.

Will Xerox drop their Fujii A3 print engines and replace them with the 9 series?

[SalesServiceGuy]

The Lexmark 9 series copiers are not replacing Xerox copiers that use Fujifilm print engines. Xerox acquired Lexmark in a $1.5 billion deal. While the acquisition provides Xerox with access to Lexmark's technology, including the 9 Series A3 MFPs, it doesn't signal an immediate shift away from Fujifilm as a strategic supplier. Xerox has a recent agreement with Fujifilm that ensures continuity of supply for current and future products.

Here's why:

• Lexmark 9 Series:
  The Lexmark 9 series is known for its versatility, simplicity, and sustainability, and is well-regarded in the industry.
• Xerox's Strategy:
  Xerox is integrating Lexmark's technology to expand its market reach, particularly in the A4 color print market and geographic regions like APAC.
• Fujifilm Relationship:
  Xerox has a long-standing relationship with Fujifilm and recently extended its technology agreement with them, indicating a continued reliance on Fujifilm for some product lines.
• Strategic Suppliers:
  Xerox has stated that following the acquisition, it will operate as one brand globally, but this doesn't necessarily mean a complete replacement of one supplier with another.
• Market Dynamics:
  Fujifilm, after acquiring Xerox's stake in Fuji Xerox, has focused on its own print technologies and brand identity, indicating a move towards independence.
• Competition:
  The market for print technology is evolving, with companies like Lexmark and Fujifilm vying for market share, and Xerox is strategically positioning itself in this landscape through the acquisition.

[dalewb74]

Lexmark recently got back into the 11x17 size for machines. so, we will see how that goes as well. plus, now they generally don't include a fax. in the past all machines included fax. though i figure it is because so many are getting away from fax.

[mloudy]

The latest Lexmark 9 Series ships with a 15k black and 12k CMY toners plus CMYK developers.

Will Xerox drop their Fujii A3 print engines and replace them with the 9 series?

When the original pricing came out the toners were only available in B 47.7K and colors at 46.9K. I told my rep that those were great yields but when a customer replaces all the toners and then the lease ends the next week there is $4,800.00 worth of toner installed in a machine that now needs to be shipped back. I said I wouldn't be selling any of them unless Lexmark made lower yield toners available. They did.

As a BSD delaer we have been told business as usual through the end of 2025.

[SalesServiceGuy]

I am told that Lexmark BSD dealers are now being called upon by their usual Lexmark (now Xerox) sales rep plus a new Xerox rep.

Lexmark is stil publishing their own promotions unique from Xerox.

The Xerox rep seems to be saying you can sell everything up to and including production printers but only Xerox can service and invoice the cpc.

The Xerox rep seems to be OK with a Lexmark BSD selling other brands like Toshiba in addition to Xerox.

The Lexmark 9 series toner seems expensive and the fact that the 9 series includes a free set of CMYK toner, after a customer prints 40k black and 40k colour prints is significantly more expensive.

I suspect by 2026 a lot of Lexmark employees will lose their jobs.

[mloudy]

It might be a fun conversation if a Xerox rep calls.

The only real complaints I have with Lexmark is their online focus of non-BSD products and their tech support. We use tech support about twice a year and it is very very poor. Lexmark websites and almost all their documentation leads with non-BSD model numbers. A person has to dig to find that Lexmark actually has a product line that is supported by dealers.

[SalesServiceGuy]

I promote Tosh-Mark copiers, a relabelled Toshiba /Lexmark product with some small twinks but much better technical support for authorized dealers.