Speaking of Price Increases.........

[JustManuals]

I'm thinking of raising my prices for copier and printer manuals from $!2.77 to 13 or $14.77. Do you think a dollar or 2 will make a difference to someone needing a manual? Keep in mind that I haven't had a price increase since the site opened in 2004 or 2005. On a $12.77 sale, Paypal keeps between 60cents and 87cents depending on the country of the buyer. I also pay PayPal $30.00 a month for having a business account.

Business is very slow and I just started advertising on Google again.

I would appreciate any input you may have, good or bad. I can take it, I'm tough.

Thank you,
Paul

[ZOOTECH]

Re: Speaking of Price Increases.........

Do you think a dollar or 2 will make a difference to someone needing a manual?

I would appreciate any input you may have, good or bad. I can take it, I'm tough.

Thank you,
Paul

Raising the price won't make a difference to someone needing a manual, it's whether they will pay the price.
BTW: I don't think your prices, even with an increase, are out of line.

[blackcat4866]

Re: Speaking of Price Increases.........

Raising the price won't make a difference to someone needing a manual, it's whether they will pay the price.
BTW: I don't think your prices, even with an increase, are out of line.

Ditto that. You've got to eat, too.

The same cheapskates that won't pay $14.77 also won't pay $12.77. They won't pay at all. =^..^=

[CraiginAK]

Re: Speaking of Price Increases.........

Wouldn't stop me from getting if I needed a manual be more than worth it at either price.

[Tonerbomb]

Re: Speaking of Price Increases.........

Paul I agree with the Zootech, BC, and craiginAK. your prices are fair and another buck or 2 wouldn't stop me !! the cheap asses will still be cheap asses!!!!!!!!!!!!!!!

[JustManuals]

Re: Speaking of Price Increases.........

Thank you all for your input. I have a competitor in Russia that I'm friendly with. We trade manuals. He sells his manuals by the size of the file. Up to $16.00 I think he's nuts but that's his business.
Time to talk to my programmer I guess.

Paul

[slimslob]

Re: Speaking of Price Increases.........

Raising the price won't make a difference to someone needing a manual, it's whether they will pay the price.
BTW: I don't think your prices, even with an increase, are out of line.

Wouldn't stop me from getting if I needed a manual be more than worth it at either price.

The few times I have had to look for service manuals online, most places I have found charge more than you do. If I really needed a manual, anything under 20 would be fine with me for most equipment. For some higher end equipment maybe a little more.

[NeoMatrix]

Re: Speaking of Price Increases.........

The price rise seems to be on a par with what people are willing to pay....
The market dictates the price, which is govern by the age old "supply-and-demand" principle.
As I prefer to see it Paul, you're not really selling manuals or firmware (frimwar for the initiated); I see you selling your time and services like every other Tech on this list.
Your time and personalised services places you out of pocket, so charge for your time and service accordinly...

BTW Paul after I add you to my personal contact list, you're advertisements are killing my "activities list" in my settings profile. My tablet scrollback buffer isn't that big. From a positive guesture I might take you off my contacts...
No disrespect of any kind intended.
By all means please keep advertising; it's part of your profession; I have nothing against any one trying to make an honest living.

[fixthecopier]

Re: Speaking of Price Increases.........

You sell manuals? I gotta start paying more attention.

[nmfaxman]

Re: Speaking of Price Increases.........

2 bucks is not going to put me out of business.
I already have a lotof manuals, so when something new comes in I know where to go.

Thanks Paul.

[JR2ALTA]

Re: Speaking of Price Increases.........

You say "business is slow"

Raising prices to address poor revenue is just death rattle. You may need a more diverse growth strategy

But I don't think it's out of line, either.

[Hansoon]

Re: Speaking of Price Increases.........

Sounds fair. I would not have a problem with such an increase.

Hans

[Aneurysm]

Re: Speaking of Price Increases.........

How about "First manual $14 and each additional for $6 each". Here's my theory, If someone NEEDS a manual they WILL buy it for $15, but they'll only buy one, they won't buy a 2nd manual that they might need someday or don't need right now. But if you give that person a good deal on something he'll probably take you up on it. My guess it that most of your sales are for 1 manual, the discount on second, third, forth manual will increase your units per sale numbers and increase revenue without adding anything to your costs. You'll end up selling them something that they didn't specifically come there to buy.

[NeoMatrix]

Re: Speaking of Price Increases.........

Here ya go Paul business has been a bit slow. I know a bloke who whips these up for other people.
I hope it they cheer you up... I'm sure business will pick up soon...

[JustManuals]

Re: Speaking of Price Increases.........

How about "First manual $14 and each additional for $6 each". Here's my theory, If someone NEEDS a manual they WILL buy it for $15, but they'll only buy one, they won't buy a 2nd manual that they might need someday or don't need right now. But if you give that person a good deal on something he'll probably take you up on it. My guess it that most of your sales are for 1 manual, the discount on second, third, forth manual will increase your units per sale numbers and increase revenue without adding anything to your costs. You'll end up selling them something that they didn't specifically come there to buy.

Jim - I like this idea. I have to get my programmer to write script file to increase the prices anyhow. I've got over 20K of manuals and I can't do them one by one. I'll be running a buy one get one in a month or so. I'll talk to my programmer...
THanx!